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What to Look for in a Sales Assessment: The 20 Traits That Predict Performance

What to Look for in a Sales Assessment: The 20 Traits That Predict Performance

June 27, 20251 min read

A good assessment doesn’t just describe a rep—it predicts how they’ll perform.

Not every sales assessment is worth your time. To truly impact hiring and coaching outcomes, your tool needs to measure what actually drives sales success.

At SalesIndex, our platform evaluates the core behaviors, beliefs, and skills that differentiate top performers. Here’s what you should expect from any sales assessment worth its cost.

Key Skills and Behaviors to Measure

  • Can they effectively prospect and reach decision-makers?

  • Are they consultative sellers who uncover compelling reasons to buy?

  • Do they sell on value or default to price?

  • How well do they qualify opportunities?

  • Can they follow a milestone-based sales process?

  • Do they use CRM, video, and social selling tools effectively?

  • Can they ask tough questions, push back, and challenge thinking?

  • Do they demonstrate active listening and stay in the moment?

Mindsets and Beliefs to Uncover

  • Do they have beliefs that support or sabotage their selling behaviors?

  • Are they comfortable discussing budget and money?

  • How do they make major buying decisions—and does that align with selling success?

  • Do they recover quickly from rejection?

Motivational Drivers

  • How strong is their desire to succeed in sales?

  • How committed are they to doing what it takes?

  • Do they have a healthy self-image and outlook?

  • Do they take ownership for their results, or do they rationalize?

  • How internally motivated are they to grow?

SalesIndex’s assessment evaluates all of this—delivering a complete picture of who your salespeople are, how they sell, and what’s getting in their way.

Whether you're hiring or coaching, this clarity helps you move faster, reduce turnover, and drive consistent results—because you're finally working with data that matters.

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