A BETTER WAY TO SELL

Sales Skills For a Highly-Relational Industries

WHY SALES IS HARDER THAN EVER

Trust is the Currency of Sales Success

In today’s business landscape, buyers are more skeptical than ever.
Sales tactics alone won’t cut it.

Results

55% of CEOs think lack of trust is a threat to their organization's growth.

PWC, Global CEO Survey

Purchases

49% of consumers started purchasing or purchased more because of trust.

PWC, Trust in Business Survey

Handshake

Trust is built from actions taken by businesses and the leaders that guide them.

Deloitte, The Link Between Trust and Economic Prosperity

Trust is the foundation of sustainable sales success, and at Selling From the Heart, we help CEOs, sales leaders, and sales professionals integrate trust-building with data-driven insights to drive real results.

THE PROBLEM

Low Trust Hurts Sales Results

Without trust, your team will struggle to:

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REACH DECISION MAKERS

Skeptical decision makers who have been burned are more reluctant than ever to listen to a sales pitch.

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MAINTAIN MARGINS

Without trust reps struggle to establish value and differentiation turning deals in to a race to the lowest price.

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RETAIN CLIENTS

When sales reps lack trust-building skills they struggle to build deeper relationships with clients reducing retention and minimizing cross-sell revenue.

In today's skeptical market, if trust isn’t at the foundation of your sales strategy, growth will stall.

HOW WE HELP

More Trust = More Sales

We understand the challenges of leading a sales team in a world where buyers are skeptical and trust is hard to earn. We know what it’s like to feel frustrated by underperforming reps, bad hires, and deals that stall because prospects don’t fully trust your team.

That’s why we take a different approach—one built on a foundation of authenticity and trust.

We don’t offer empty sales hacks or quick fixes. Instead, we help you create a sales culture where trust drives every conversation, every deal, and every relationship.

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ANALYZE

We help you understand the full potential of your sales team and the challenges holding back revenue.

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DEVELOP

We equip your sales leaders and sales professionals with the tools to develop trust-based selling skills.

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HIRE

We provide data-driven insights to reduce bad hires and accelerate time to performance.

We believe that when sales professionals lead with authenticity to build trust, they win more business—not by pushing harder, but by building genuine, lasting relationships that fuel long-term growth.

FOR CEOs

Build a Trust-Driven, Data-Powered Sales Culture That Delivers Results

Sustainable growth comes from a sales culture built on trust and reinforced by data. At Selling From the Heart, we use data-driven insights to uncover the unrealized potential of your sales team and pinpoint specific areas for development that drive better results, stronger relationships, and long-term success.

  • Unlock Sales Potential

    Identify hidden strengths and key development areas to elevate performance and results.

  • Measure & Strengthen Trust
    Leverage analytics to assess and improve each rep’s trust-building capabilities.

  • Enhance Sales Culture
    Embed trust-driven strategies that attract top talent and create lasting client relationships.

FOR SALES LEADERS

Build a High-Trust, High-Performance Sales Team

Your success as a sales leader depends on building a team that sells with trust, confidence, and consistency. At Selling From the Heart, we combine trust-based sales strategies with data-driven insights to help you make smarter hiring decisions, coach reps effectively, and drive stronger sales results.

  • Hire the Right People
    Use analytics to avoid bad hires and build a team of trust-driven sales professionals.

  • Coach with Precision
    Identify each rep’s strengths and development areas to provide targeted, effective coaching.

  • Improve Sales Performance
    Develop a trust-first approach that leads to higher win rates, stronger relationships, and long-term success.

FOR SALES PROFESSIONALS

Earn More By Selling With Trust

In today’s post-trust world, buyers are skeptical, and traditional sales tactics no longer work. At Selling From the Heart, we help you develop the trust-building skills and data-driven insights needed to stand out, win more deals, and create long-term client relationships.

  • Build Stronger Relationships
    Learn how to earn trust early and become a valued advisor, not just another salesperson.

  • Master Your Sales Potential
    Identify your strengths and key areas for improvement to close more deals with confidence.

  • Win More, Lose Less
    Develop the habits and mindset that lead to higher win rates and long-term success.

The Book That Started a Movement

When Selling From the Heart released in 2018 it struck a chord in the sales profession.

Executives, sales leaders, and sales professionals across multiple industries recognized that the biggest obstacle to growth was the ability to build and sustain trust. Larry Levine's book is a cry for authenticity. Buyers can smell insincerity. In the book, Larry shares his practical framework to bring authenticity and substance to prospects and customers.

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"This book isn't one of those fluffy sales books that you read and have no way to act on. Selling from the Heart captures what it truly means to be successful in sales. It's not about the commission check, but rather helping people achieve their goals whatever they may be. I don't normally read for enjoyment, but I could not put this book down."

Lee Salz
Author, Sell Different

The Sequel That Reframes Sales For Today's World

Voted the #1 Sales Book of 2024 by Top Sales Magazine

Following the groundbreaking success of Selling From the Heart, Larry Levine takes the conversation even deeper in his latest book, Selling in a Post-Trust World.

In an era where buyers are more skeptical than ever, this sequel redefines what it takes to win in sales today.

This isn’t just another sales book—it’s a wake-up call for sales professionals, leaders, and organizations who are still relying on outdated tactics in a world that demands trust, authenticity, and real value.

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"I am a big proponent of working on the right end of the problem. And Selling in a Post-Trust World does just that by specifically addressing how and why lack of authenticity leads to lack of trust."

Colleen Stanley

Author of Emotional Intelligence for Sales Leadership

Avoid the Costs of a Low-Trust Sales Culture

Without a trust-driven approach, your team risks:

  • Lost Deals: Buyers hesitate to move forward when they don’t fully trust the salesperson, leading to stalled or lost opportunities.

  • High Turnover: A lack of trust creates frustration within the sales team, increasing burnout and costly employee turnover.

  • Inconsistent Performance: Without trust-based relationships, sales reps struggle to maintain a strong pipeline, leading to unpredictable revenue.

  • Lower Client Retention: Sales reps who lack trust-building skills fail to deepen relationships, reducing retention and minimizing cross-sell opportunities.

  • Longer Sales Cycles: When buyers don’t trust the rep, they take longer to make decisions, dragging out the sales process and delaying revenue.

  • More Discounting & Price Pressure: Without trust, buyers focus on price rather than value, forcing reps to discount heavily to close deals.

You can continue struggling with a lack of trust in your sales process...

...or you can take action to build a high-trust, high-performance sales team.

Schedule a Call Today

and start your journey toward trust-driven sales success.

Resources

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Podcast

Join Larry and Darrell for fun and informative conversations with sales thought leaders.

Blog

Get challenged with fresh ideas on how
to grow sales while growing yourself.

Daily Dose

Stay motivated each morning with a daily dose of inspiration from Larry Levine.