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Selling From the Heart

For VPs, Directors & Sales Managers

You're running the team. You're also running every big deal.

You're supposed to be coaching, hiring, and building the machine. Instead, you're personally saving deals, doing ride-alongs, and patching forecast holes. The job you were promoted to isn't the job you're actually doing.

You didn't take this job to babysit CRM hygiene. You took it to build a team that wins. You need a system that turns your reps into closers — so you can stop being the fallback.

The Problem

The VP's hidden workload

Your reps are working hard. So are you. But the math isn't working.

You're carrying the team on two or three hero reps
Pipeline reviews feel like status reports — not coaching
Your managers inspect numbers but don't develop people
Every big deal still ends up on your calendar
You can see who's underperforming — you just don't have time to fix it
Your CRO wants 30% growth. You know the team can't deliver it as-is.

What's at Stake

If this quarter looks like last quarter...

You burn out.

You can't keep personally closing deals AND building the team. Something breaks.

You lose your A-players.

Top reps leave when they can't see a path — or a coach who develops them.

Your seat gets harder to defend.

A CRO will eventually ask: "Do we have the right sales leader?"

The Plan

Stop being the fallback. Start being the leader.

You need diagnostic clarity, a coaching system your managers can actually run, and daily reinforcement that sticks.

1

Diagnose every rep

SalesIndex gives you a data-backed view of each rep's skillset, mindset, and heartset — so coaching stops being guesswork.

2

Turn managers into coaches

Your front-line managers get the HEART framework — a repeatable system for coaching deals, behaviors, and growth.

3

Install daily rep development

Four-minute daily coaching sessions personalized to each rep's gaps — so growth happens between pipeline reviews, not in them.

Success Looks Like

What a healthy sales org feels like

You coach the coaches — not every individual rep
Forecast accuracy you'd bet your bonus on
New hires productive in 60 days, not 6 months
Pipeline reviews that develop people instead of shaming them
A team that hits quota without you running every deal
You're promotable again — not drowning

What Sales Leaders Say

From VPs and directors who stopped brute-forcing the number

"Larry expertly provides reps with the skill set needed to accomplish a more human sale, ultimately providing them the tools they need to grow."
Lindsay Kelley
Professional
Marketing/Sales
"I highly recommend Larry to any team that strives to put the consumer at the core while becoming more self-aware. He triggered participants to let down their guard and share insights."
Jorge Caceres
Leader/Manager
Consumer Goods
"Larry is a visionary who excels in his craft every day. He is one guy who walks the talk."
Antonio Castro
Visionary/Partner
Education

You can\'t coach your way out of this alone.

Book a strategy call to see how to install a system that makes your whole team perform — not just your top two.

Built for Every Role on the Revenue Team

Explore how trust-based selling transforms other roles in your organization.

Executives
CEOs, presidents & owners
Sales Enablement
Ops & enablement leaders
Training & Development
L&D & HR partners