Assess Sales Performance Like a Championship Coach
Elite coaches don't guess — they study the film, scout the roster, and build training plans around data. We bring that same discipline to sales performance.
Get the scouting report that reveals true capability — and the training plan to unlock a winning season.
Trusted by associations & partners
AI and Data Analytics to Understand and Unlock Sales Performance
SalesIndex, powered by Objective Management Group, is the most comprehensive sales assessment available. It goes beyond surface-level skills to evaluate the three dimensions that determine whether a salesperson will succeed in your specific selling environment.
Usually the first solution for a sales growth problem is to budget for more people. We believe the first step should be to understand the full capacity of the people you already have — and build a data-informed plan to unleash it.
Heartset
Authenticity & trust
Mindset
Beliefs & mental DNA
Skillset
Tactical selling abilities
Assess. Coach. Train.
Three steps to a sales team that improves every day. The assessment is where it starts: it tells you exactly what to coach and what to train.
Assess Your Team
See the truth. SalesIndex benchmarks every rep and manager against 2.5 million salespeople across 21 core competencies and shows you where the revenue is hiding. Like a scouting report for your entire roster.
Coach Every Rep
Coach every rep, every morning. A 4-minute audio coaching session aimed at their own growth areas, grounded in Selling From the Heart.
Train Your Managers
Train your managers to lead with the data, so every rep is coached every week, not every quarter.
See the Whole Field — Like a Coach Studying the Roster
The SalesIndex Team Dashboard gives sales leaders and executives a complete view of team capacity — who's performing, who's coachable, and where the biggest revenue opportunity is hiding.
- Individual and team-wide performance metrics
- Identify flight risks before they become turnover
- Pinpoint exactly where coaching will create the greatest lift
- Compare reps across Will to Sell, Sales DNA, and Tactical skills
- Data-driven forecasting based on leading indicators
Stop Hiring on Gut Feel — Start Hiring With Data
The wrong hire costs more than a missed quota — it costs time, morale, and momentum. SalesIndex takes the guesswork out of hiring by giving you a predictive, data-driven process that identifies candidates who will actually succeed in your selling environment.
Before you extend an offer, know whether a candidate has the Will to Sell, the Sales DNA, and the coachability to thrive — not just the resume to impress.
- Predictive hiring fit scores
- Role-specific candidate benchmarking
- Interview tips tailored to each candidate
- Will to Sell & Sales DNA analysis
- Coachability and ramp-up indicators
- Reduce mis-hires by up to 50%
Actionable or It's Free — Guaranteed
We're so confident in the clarity and actionability of the SalesIndex that we guarantee it. If your SalesIndex report doesn't deliver specific, actionable insights you can use to improve performance — you don't pay. Period.
No vague recommendations. No generic advice. Just data-driven clarity that shows you exactly where to focus for maximum impact on trust, growth, and results.
How teams use assessment data to make better decisions
Real-world examples of using data to diagnose the right problem before investing in change.
Hospitality Distribution
Problem
Inconsistent sales execution and stalled growth across the team.
Solution
Used assessment data, manager coaching, and daily reinforcement to focus development where it mattered most.
Measurable result
Created a clearer coaching cadence and stronger rep consistency across the sales team.
Construction Services
Problem
Managers were inspecting numbers but not coaching behavior change.
Solution
Implemented data-informed coaching and repeatable manager development rhythms.
Measurable result
Improved accountability, stronger coaching conversations, and more consistent team follow-through.
B2B Professional Services
Problem
Trusted relationships existed, but differentiation and conversion were uneven.
Solution
Aligned trust-based sales methodology with daily audio coaching and coaching reinforcement.
Measurable result
Stronger buyer conversations, better adoption of the process, and improved confidence in the field.
What Leaders Say About SalesIndex
Clear, actionable insights that transform sales performance
"Larry's straightforward evaluation process and tailored approach have led to excellent results in maximizing efficiency and dollars spent."
"It has been an eye opener in rediscovering the authentic seller within. Both my team and myself have started to see the results of this transformation."
"Sometimes the mark of a true sales professional is when they DON'T sell you something. Larry's ethics and integrity are unimpeachable."
Download a Sample SalesIndex Report
See the depth, clarity, and actionability of the insights your team can receive. Fill out the form to get a sample report delivered to your inbox.
Get Your Free Sample Report
The ACT Process
Assessment Is Just the Beginning
Once you have clarity on where your team stands, it's time to take action. The ACT process continues with daily coaching for every rep and training for your managers.
Coach
Coach every rep, every morning. A 4-minute audio coaching session aimed at their own growth areas, grounded in Selling From the Heart.
Explore CoachingTrain
Train your managers to lead with the data, so every rep is coached every week, not every quarter.
See how we train your managers