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Selling From the Heart
Sales leader coaching a team in a professional office setting
Phase 3: Train

Train Your Managers to Lead With the Data

Your team will rarely rise above the effectiveness of its managers. We train your sales managers in the core skills of sales management, and in how to use the SalesIndex reports to coach every rep, every week.

Talent alone doesn't build champions — great coaches do. Every rep coached every week, not every quarter.

10+ years
of proven client work
79%
of buyers want a trusted advisor
54%
average untapped sales potential identified

Trusted by associations & partners

C12EOSATD

Six Areas of Sales Management Development

Using SalesIndex insights, we train managers with practical, measurable tools — not theory. Like training a coaching staff, it's hands-on development grounded in real performance data.

Coaching

Develop the ability to diagnose, guide, and elevate individual reps through consistent one-on-one coaching grounded in data.

Motivation

Inspire intrinsic drive — not just quota pressure — creating teams that want to perform at their best every day.

Accountability

Build practical structures that hold reps to high standards without micromanagement or friction.

Team-Focus

Ensure the right people are in the right roles, aligned to growth goals, and working as a cohesive unit.

Relationship Building

Model and develop trust-based selling behaviors that deepen client relationships and strengthen team culture.

Recruiting

Attract and identify sellers who build trust and align with your culture — not just candidates who interview well.

What We Train

A Coaching Rhythm That Runs Every Week, Not Every Quarter

We train your managers to read each rep's SalesIndex report, find the one or two growth areas that will move the needle, and hold the conversation that changes behavior. Then we give them a simple weekly rhythm to do it.

Monday: The Rollup

Each manager sees what every rep worked on last week, how they engaged with their daily coaching, and where the data says to lean in.

During the Week: Targeted Conversations

Rep-level coaching guides: what to coach, how to coach it, and the exact questions to ask. Ten focused minutes beats an hour of "how's the pipeline?"

Saturday: The 10-Minute Briefing

What each rep worked on, what's coming next, and one great coaching question for the week ahead.

Live Manager Masterminds

60–90 minutes with other sales managers on leadership, pipeline coaching and developing people. Your managers stop learning alone.

The HEART Coaching Model

The framework we train managers to use in every one-on-one, so coaching conversations build trust and change behavior.

Explore the HEART model

Data-Driven Manager Training

Just as we assess salespeople, the SalesIndex evaluates your managers across Will to Manage, Sales DNA, and Tactical Management Skills — giving you a clear picture of where manager training will have the greatest impact.

Stop promoting your best reps into management and hoping they "figure it out." Give them the tools, insights, and development they need to become the kind of leaders who build championship teams.

  • Will to Manage score — are they wired to lead?
  • Coaching, Motivating, and Accountability benchmarks
  • Team-Focus and Recruiting effectiveness
  • Relationship Building skills for authentic leadership
SalesIndex Manager Report showing Will to Manage, Sales DNA, and Tactical scores

SalesIndex Manager Assessment — Will to Manage, Sales DNA, and Tactical Skills

When Leadership Improves, Results Follow

  • Higher team morale and engagement
  • Improved rep retention and loyalty
  • Consistent performance across the team
  • Sustainable, predictable revenue growth
  • A culture of trust, authenticity, and accountability

Stop Promoting Managers and Hoping They "Figure It Out"

Most companies promote their best reps into management roles and then provide zero management training. The result? Frustrated managers, disengaged teams, and stagnant performance.

We equip leaders with the tools to build consistency, raise standards, and create a culture of growth. When coaching improves, everything improves — morale, retention, performance, and revenue.

Behind Every Championship Team Is a Great Coach

Phil Jackson. Bill Belichick. Pat Summit. The greatest teams in sports history all had one thing in common — transformative coaching that unlocked potential others couldn't see.

Your sales managers deserve the same training. When coaching improves, everything improves.

Team huddle representing leadership and coaching

Our Methodology

Five Principles That Guide Everything We Do

Every service we offer is built on these non-negotiable beliefs about how sales teams grow.

Trust Is the Currency

Trust isn't a soft skill — it's the operating system of every sale.

Mindset Before Skillset

Address invisible barriers before teaching new techniques.

Daily Habit, Not an Event

Consistent daily practice changes behavior — not one-time workshops.

Personalized Training

Every rep is different — their development path should be too.

Hire Coachable People

The best training multiplies when you hire people wired to grow.

What better-trained managers look like in practice

Examples of leadership development tied to accountability, coaching quality, and team follow-through.

Hospitality Distribution

Problem

Inconsistent sales execution and stalled growth across the team.

Solution

Used assessment data, manager coaching, and daily reinforcement to focus development where it mattered most.

Measurable result

Created a clearer coaching cadence and stronger rep consistency across the sales team.

Construction Services

Problem

Managers were inspecting numbers but not coaching behavior change.

Solution

Implemented data-informed coaching and repeatable manager development rhythms.

Measurable result

Improved accountability, stronger coaching conversations, and more consistent team follow-through.

B2B Professional Services

Problem

Trusted relationships existed, but differentiation and conversion were uneven.

Solution

Aligned trust-based sales methodology with daily audio coaching and coaching reinforcement.

Measurable result

Stronger buyer conversations, better adoption of the process, and improved confidence in the field.

What Sales Leaders Say

Real results from leaders who invested in manager training

"Larry Levine is the real deal. He has impacted my life and my team. He has challenged my team to think outside the ordinary and become extraordinary!"
Chris Yarusinsky
Sales Manager, Stauffer Glove & Safety
Stauffer Glove & Safety
"His teachings could no longer be ignored. He explains how 'Social' enables our people to tell their story with immense power."
Garry Pendleton
Sales Leader
Toshiba
Office Technology
"I recently received one of the greatest compliments from a client—he told me I was like no other sales rep he has ever had. Larry has helped me grow into a sales professional that helps my clients increase their business."
Mike Monson
Area Manager
Foodservice Industry
Hospitality

Build a Championship Coaching Culture

Let's talk about strengthening your sales leadership and building a coaching culture that drives sustainable results.

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