Webinars

Why Your Sales Training Isn’t Sticking—and the New Model That Does

April 7, 2026

Most sales training does not fail because the ideas are bad. It fails because the design is broken. Join Darrell Amy and Larry Levine to discover what high-performing organizations do differently—and how to turn training from a periodic event into a true revenue capability system. Companies have invested billions in sales training, yet most programs still produce disappointing results. Reps sit through workshops, complete certifications, and return to work with good intentions—only to fall back into old habits within days or weeks. According to the report, the issue is not that training is unnecessary. It is that most sales training is fundamentally designed wrong. In this live webinar, Darrell Amy and Larry Levine unpack the four structural reasons sales training breaks down inside real organizations: it is not personalized, it is treated like an event instead of a habit, it emphasizes skillset while ignoring mindset, and it leaves managers unequipped to coach behavior change. They will also share the new model of sales capability: personalized by analytics, reinforced through daily micro-training, and accelerated by manager coaching. Attendees will leave with a practical framework to evaluate their current sales training investment, identify the hidden cost of underdeveloped salespeople, and begin building a sales development system that drives more consistent execution, stronger managers, and more predictable revenue growth.