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Selling From the Heart

For Executives, CEOs & Owners

You set the number. Your sales org keeps missing it.

You've invested in the CRM, the talent, the training. But revenue is still unpredictable — and the board is done hearing forecasts you can't defend. You need a sales engine that delivers the number, quarter after quarter.

You shouldn't have to personally close the biggest deals to make the quarter. That's not leverage — that's a tax on your time. You need a team that can hit the number without you parachuting in.

The Problem

The CEO's sales problem

You don't need more dashboards. You need a team that hits the number without you bailing them out.

Forecast slips that turn into personal credibility hits with the board
One or two hero reps carrying the entire quota — a single-point-of-failure risk
Sales leaders who report on activity instead of owning outcomes
Training investments that produced buzz but no measurable revenue lift
A revenue plan you privately don't believe, but can't walk back
You're the highest-paid closer in the company — and you resent it

What's at Stake

Every missed quarter costs more than revenue.

You lose the board.

Two misses in a row and the conversation shifts from strategy to succession.

Your valuation compresses.

Unpredictable revenue is the single biggest multiple-killer at exit or raise.

Your best people leave.

A-players don't wait for the turnaround. They go where the plan is credible.

The Plan

A three-move plan to make the number predictable

You don't need another all-hands training. You need a system that shows what's wrong, builds the right coaches, and changes behavior daily.

1

Analyze the team you actually have

SalesIndex shows you — rep by rep — who can hit the number, who can't, and who's one gap away from doing it. No more guessing.

2

Build leaders who coach outcomes

Your managers get equipped to coach the top deals every week — the ones that determine whether you hit quota.

3

Install daily trust-based habits

Four-minute daily coaching that compounds into real skill — without pulling reps out of the field.

Success Looks Like

What your next board meeting could sound like

Forecast accuracy your CFO actually trusts
Revenue that grows without depending on two hero reps
Sales leaders owning outcomes — not reporting activity
A bench of A-players the competition can't steal
A valuation story built on predictable, trust-based growth
You back in your actual job — not personally closing every big deal

What Other CEOs & Owners Say

Real results from leaders who stopped carrying the number alone

"Larry possesses an innate ability to connect with people, understanding their needs and building strong relationships. His unwavering dedication to continuous improvement solidifies his reputation as a trusted advisor."
Jeffrey Lerma
CEO, Supply Solutions
Supply Solutions
Jan/San
"What you get with Larry is an authentic, real, raw, no nonsense and genuine approach. He leads by example."
Joshua Justice
Executive
President
Technology
"Larry has been an invaluable resource to Xerox's channel partner program. He has immense credibility as he teaches them how to transform their skills."
Leah Quesada
Marketing Executive
Xerox
Office Technology

The number doesn't get easier next quarter.

Book a strategy conversation to see exactly where your sales org stands — and what it would take to make the number predictable.

Built for Every Role on the Revenue Team

Explore how trust-based selling transforms other roles in your organization.

Sales Leaders
VPs, directors & managers
Sales Professionals
Reps & account executives
Sales Enablement
Ops & enablement leaders
Training & Development
L&D & HR partners