Lead Your Sales Team From the Heart. Fresh Ideas Every Week.
Every week, Larry Levine sends sales leaders one short message on trust, discipline, and coaching. It takes two minutes to read and you'll be thinking about it all week.
Sound familiar?
You're stuck in the middle. The CEO wants the number. Your reps want help. And somewhere between the forecast call and the pipeline review, you stopped coaching and started managing the story.
You don't need another tip, tactic, or training event. You need a weekly gut-check that brings you back to what works: trust, discipline, and leading people, not just activity.
What you get each week
One idea worth leading with.
A short, direct message from Larry. No fluff, no 2,000-word newsletter.
A truth-telling question.
Something to ask yourself (and your team) that cuts through optimism and gets to reality.
The full article, if you want more.
Each email links to Larry's complete piece when you want to go deeper.
Something to share with your team.
Forward it, read it in your sales meeting, or use it to open a coaching conversation.
Who it's for
- Sales managers and directors who want to coach people, not just chase numbers
- Front-line leaders caught between executive expectations and real-world selling
- New sales managers learning to lead the people they used to sell beside
- Business owners and CEOs who lead the sales team themselves
- Sales professionals who want to think like leaders
Not for you if you're looking for scripts, hacks, or shortcuts. Larry will tell you there aren't any.
A taste of recent messages
"The Mirror Never Lies... Only the Sales Leader and Rep Looking Into It."
"Leaders can unintentionally lie to themselves when they confuse activity with progress, optimism with accountability, or a full CRM with a healthy pipeline... Then, you as the leader can coach the reality instead of managing the story."
"The Commitment Test... Do Whatever It Takes to Win, Without Losing Yourself."
"It's not what you do occasionally that matters; it's what you do consistently. The question isn't whether you're interested in achieving your goals. The question is... What are you willing to commit to when you don't feel like doing it?"
"Why the Way You Buy Is Exactly How You Lose Deals."
"If you still hesitate, research endlessly, or shop for the lowest price when making your own major purchases, you will instinctively accept those same stalls and objections from buyers. How you buy is how you sell."
About Larry Levine
Larry Levine believes sales success isn't spontaneous. It's intentional. It's built on the unseen discipline that never gets applause.
- Author of Selling From the Heart and Selling in a Post-Trust World
- Co-host of the Selling From the Heart podcast with Darrell Amy, featuring conversations with world-class sales thought leaders
- Writer of The Authentic Sales Manager blog, which covers sales leadership and trust-based selling
- On a mission to restore trust and authenticity to the sales profession
FAQ
Stop managing the story. Start coaching the reality.
Join the sales leaders who start their week with Larry. Fresh ideas every week to help you lead with trust and build a team that wins the right way.