Let's Talk About What This Really Costs
This Isn't a Training Expense.
It's a Performance Recovery Decision.
Most sales teams are operating at approximately 54% of their potential. The real question isn't "what does this training cost?" — it's "what is it costing you to leave nearly half your team's potential on the table every single day?"
Trusted by associations & partners
"We've Tried Sales Training Before."
We know. And if you're like most companies, it went something like this: you brought in a speaker or a program, the team got fired up for a few weeks, and then everyone went back to exactly what they were doing before. The CRM looked the same. The pipeline looked the same. The results looked the same.
Here's why that happened:
We don't do "training events."
We build a system that diagnoses the real problem, coaches your leaders to drive change, and trains your reps daily — so the improvement compounds instead of evaporating.
The Performance Gap
Your Team Is Operating at 54% of Their Potential
That's not a guess. It's what our SalesIndex data shows across thousands of assessments. The average sales professional has a massive gap between where they are and where they could be — in skillset, mindset, and heartset.
Missed Quota
Reps leaving money on the table every quarter because they don't know what's holding them back
Lost Revenue
Deals that stall, go dark, or end in "no decision" because trust was never established
Team Turnover
Top talent leaves when they don't feel developed — and underperformers stay
What would recovering even half of that gap be worth?
For a team of 10 reps generating $5M in revenue, that's potentially $1.15M in recovered revenue — not from hiring more people, but from unlocking the performance you're already paying for.
How We Close the Gap
Three Things That Have to Happen Together
Skills without leadership reinforcement don't stick. Coaching without diagnostic data is guesswork. And data without daily practice is just a report that collects dust. That's why we combine all three.
Analyze
SalesIndex Assessment
A comprehensive diagnostic that reveals each rep's specific gaps in skillset, mindset, and heartset. No more guessing what to train.
- 50-page personalized report per rep
- Team-wide benchmarks and trends
- Identifies the real barriers to performance
Coach
Sales Leader Coaching
We coach your managers to become the kind of leaders who actually develop people — not just inspect numbers.
- 1-on-1 coaching for a single leader
- Group coaching for 2+ leaders
- Coaching frameworks that work
- Turn managers into multipliers
Train
Daily Micro-Training
Short, daily lessons that build trust-based selling habits over time. Not a one-time event — a system.
- Personalized to each rep's gaps
- 4-minute daily audio lessons
- Habits that compound into results
The Investment
Honest Pricing. No Surprises.
We're going to tell you exactly what this costs, because you deserve to make an informed decision — not be surprised on a sales call. Here's the full picture.
Analyze
SalesIndex Assessment
A one-time diagnostic that tells you exactly where each rep stands — and where the biggest opportunities are hiding.
- 50-page personalized report
- Skillset, mindset & heartset scores
- Team-wide benchmarking
- Actionable growth roadmap
Coach
Sales Leader Coaching
Because the biggest multiplier in any sales org is a manager who actually coaches — not one who just manages a forecast.
- 1-on-1 sessions (1 leader: $1,500/mo)
- Group coaching (2+ leaders: $750/leader/mo)
- Coaching frameworks & tools
- Accountability systems
Train
Daily Micro-Training
The engine that makes everything stick. Short daily lessons that build trust-based habits your team actually uses.
- Daily 4-min audio lessons
- Personalized to each rep's gaps
- Trust-based selling methodology
- Progress tracking & accountability
- Scales across your entire team
Proof beside the pricing
Leaders use this to justify investment because the outcomes are practical, visible, and coachable.
"Selling from the Heart has opened my eyes to a new way of selling."
"SalesIndex has given me the undiscovered insight to help coach my people. It provides the ammunition to enable my peoples ability to grow and deal through adversity."
Why teams move forward
Examples of companies using diagnostics, coaching, and daily training together to create measurable change.
Hospitality Distribution
Problem
Inconsistent sales execution and stalled growth across the team.
Solution
Used assessment data, manager coaching, and daily reinforcement to focus development where it mattered most.
Measurable result
Created a clearer coaching cadence and stronger rep consistency across the sales team.
Construction Services
Problem
Managers were inspecting numbers but not coaching behavior change.
Solution
Implemented data-informed coaching and repeatable manager development rhythms.
Measurable result
Improved accountability, stronger coaching conversations, and more consistent team follow-through.
B2B Professional Services
Problem
Trusted relationships existed, but differentiation and conversion were uneven.
Solution
Aligned trust-based sales methodology with daily micro-training and coaching reinforcement.
Measurable result
Stronger buyer conversations, better adoption of the process, and improved confidence in the field.
What ROI Can You Expect From Training?
Plug in your numbers. No tricks, no inflated projections — just straightforward math based on your real revenue and team size.
That's $500,000 per rep
We expect 30–50% increase after 2–3 years
Your Numbers Tell a Story
Return on Investment
50.2x
$1,470,120 net revenue gain
* Conservative estimates based on industry benchmarks. Your results will depend on your team's current performance and commitment to the process.
What Leaders Say After Working With Us
Real results from real teams — not cherry-picked case studies
"Larry's expertise in social networking has brought a abundance of knowledge to our organization. He allowed our sales team to widen their abilities to prospect."
"Larry is genuine and his goals for our day not only made us think, but will make our sales efforts more thorough and authentic."
"Larry's approach is straight forward and he does an excellent job at getting the message across. Larry shared digital strategies that energized our group."
Here's Our Promise
We won't oversell you. We won't pressure you. We'll have an honest conversation about where your team is today, where you want them to be, and whether we're the right fit to help you get there. If we're not, we'll tell you that too — because that's what trust-based selling actually looks like.