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Selling From the Heart

Let's Talk About What's at Stake

This Isn't a Training Expense.
It's a Performance Recovery Decision.

Most sales teams are operating at approximately 54% of their potential. The real question isn't "can we afford to develop the team?" — it's "what is it costing you to leave nearly half your team's potential on the table every single day?"

10+ years
of proven client work
79%
of buyers want a trusted advisor
54%
average untapped sales potential identified

Trusted by associations & partners

C12EOSATD

"We've Tried Sales Training Before."

We know. And if you're like most companies, it went something like this: you brought in a speaker or a program, the team got fired up for a few weeks, and then everyone went back to exactly what they were doing before. The CRM looked the same. The pipeline looked the same. The results looked the same.

Here's why that happened:

The training taught skills but didn't change how people think
There was no diagnostic — no one knew what actually needed fixing
Managers weren't trained to reinforce the new behaviors
It was an event, not a system — so it faded

We don't do "training events."

We build a system that assesses the real problem, coaches every rep daily, and trains your managers to drive change — so the improvement compounds instead of evaporating.

The Performance Gap

Your Team Is Operating at 54% of Their Potential

That's not a guess. It's what our SalesIndex data shows across thousands of assessments. The average sales professional has a massive gap between where they are and where they could be — in skillset, mindset, and heartset.

Missed Quota

Reps leaving money on the table every quarter because they don't know what's holding them back

Lost Revenue

Deals that stall, go dark, or end in "no decision" because trust was never established

Team Turnover

Top talent leaves when they don't feel developed — and underperformers stay

What would recovering even half of that gap be worth?

For a team of 10 reps generating $5M in revenue, that's potentially $1.15M in recovered revenue — not from hiring more people, but from unlocking the performance you're already paying for.

How We Close the Gap

Three Things That Have to Happen Together

Data without daily practice is just a report that collects dust. Daily coaching without trained managers fades. And managers without data are guessing. That's why we combine all three.

01

Assess

SalesIndex Assessment

A comprehensive assessment that reveals each rep's specific growth areas in skillset, mindset, and heartset. No more guessing what to coach.

  • 50-page personalized report per rep
  • Team-wide benchmarks and trends
  • Identifies the real barriers to performance
02

Coach

Daily Audio Coaching

A 4-minute audio coaching session every morning for every rep and manager. Not a one-time event — a system.

  • Personalized to each rep's growth areas
  • 4-minute daily coaching sessions
  • Habits that compound into results
03

Train

Sales Manager Training

We train your managers to become the kind of leaders who actually develop people — not just inspect numbers.

  • 1-on-1 training for a single leader
  • Group training for 2+ leaders
  • Coaching frameworks that work
  • Turn managers into multipliers

Proof beside the process

Leaders move forward because the outcomes are practical, visible, and coachable.

"Larry's approach is straight forward and he does an excellent job at getting the message across. Larry shared digital strategies that energized our group."
Ariarna Bartulovic
Sales Leader
Business Equipment
"Working with Larry Levine has been one of the most valuable leadership development experiences of my career. Through his coaching and work with our leadership team at Flanagan Foodservice, Larry has challenged me to think differently, communicate more effectively, and lead with greater clarity and accountability. What I appreciate most is Larry's ability to ask the right questions, create meaningful dialogue, and help us focus on what matters most as leaders. His insights are practical, actionable, and grounded in real-world experience. As a result, I've grown both personally and professionally, and our leadership team has become more aligned, collaborative, and effective. I'm grateful for Larry's guidance and the positive impact he continues to have on our team and organization. Thank you Larry!"
Jonathan Dobbs
District Sales Manager
Flanagan Foodservice

Why teams move forward

Examples of companies using assessment, daily coaching, and manager training together to create measurable change.

Hospitality Distribution

Problem

Inconsistent sales execution and stalled growth across the team.

Solution

Used assessment data, manager coaching, and daily reinforcement to focus development where it mattered most.

Measurable result

Created a clearer coaching cadence and stronger rep consistency across the sales team.

Construction Services

Problem

Managers were inspecting numbers but not coaching behavior change.

Solution

Implemented data-informed coaching and repeatable manager development rhythms.

Measurable result

Improved accountability, stronger coaching conversations, and more consistent team follow-through.

B2B Professional Services

Problem

Trusted relationships existed, but differentiation and conversion were uneven.

Solution

Aligned trust-based sales methodology with daily audio coaching and coaching reinforcement.

Measurable result

Stronger buyer conversations, better adoption of the process, and improved confidence in the field.

ROI Calculator

What Is Closing the Gap Worth to You?

Plug in your numbers. No tricks, no inflated projections — just straightforward math based on your real revenue and team size.

Number of Salespeople
10
Number of Managers
2
Estimate Previous 12 Month's Total Sales Revenue
$5M

That's $500,000 per rep

Sales Increase Expected with Our Training
30%

We expect 30–50% increase after 2–3 years

Your Numbers Tell a Story

Annual Revenue Left on the Table (46% gap)$2,300,000
Potential Annual Sales Revenue Increase (30%)+$1,500,000

Your Opportunity

+$1,500,000

potential new revenue per year. Let's talk about what it takes to capture it.

* Conservative estimates based on industry benchmarks. Your results will depend on your team's current performance and commitment to the process.

What Leaders Say After Working With Us

Real results from real teams — not cherry-picked case studies

"Larry does not want you to change the way you sell, he just wants you to integrate social aspects into that current method. It made me think about building a brand for myself."
Mark Hirte
Sales Professional
Sales
"Thank you for the training and insight you gave to my team on how to better utilize LinkedIn to grow relationships and sales."
Dylan Howison
Sales Leader
Sales
"Larry brings a unique perspective that brings great clarity to how to utilize social. You will not be disappointed!"
Warren Doherty
Sales Leader
Sales

Here's Our Promise

We won't oversell you. We won't pressure you. We'll have an honest conversation about where your team is today, where you want them to be, and whether we're the right fit to help you get there. If we're not, we'll tell you that too — because that's what trust-based selling actually looks like.

A plan built for your teamNo long-term contracts requiredNo pressure — everWe do what we say