Larry Levine

Larry Levine is the co-founder and a key figure at Selling From the Heart, renowned for his dedication to transforming the sales profession through authenticity and trust-building. As the best-selling author of "Selling from the Heart" and "Selling in a Post-Trust World," and co-host of the Selling from the Heart Podcast, Larry brings over 30 years of in-field sales experience within the B2B technology space. At age 50, after losing a corporate position, Larry faced a pivotal crossroads. Rather than retreating, he prospected his way to over $1.3 million in new business in one of the country's most competitive markets — by being authentically himself. Today, Larry coaches sales professionals worldwide, from seasoned representatives to new millennials, leading a movement focused on authenticity, integrity, and substance. His philosophy underscores that people prefer doing business with genuine sales professionals rather than those who are inauthentic. He is also a founding member of the Talent Champions Council, a private community focused on innovative talent strategy.