What is Selling From the Heart?

Empowering sales teams to build trust and drive revenue growth through authentic, relational selling. Selling From the Heart provides personalized coaching, industry-leading training, and a proven plan to transform your sales performance, moving beyond manipulative tactics to foster genuine client relationships.

Success Stories

Real results from teams that stopped producing empty suits and started building sales professionals.

Construction

How CVE Transformed Sales Culture and Boosted Growth by 10%

Central Valley Environmental

The Challenge

Despite its strong reputation and consistent demand for services, Central Valley Environmental (CVE) faced stagnation in its sales growth. Leadership recognized that having exceptional technical expertise alone wouldn’t drive sustainable revenue growth.

"CVE struggled with a sales culture where technical experts hesitated to take on revenue-generating roles."

The Solution

CVE initiated a comprehensive transformation process using the SalesIndex™ assessment, which unveiled both strengths and blind spots that existed within the sales team across 21 essential sales competencies.

"Selling From the Heart helped us transform our mindset about sales into a shared, authentic responsibility."

The Results

The results from this comprehensive training and coaching initiative were immediate and impactful—CVE experienced a 10% increase in sales, breaking the previous plateau and signaling renewed momentum.

10%

Sales Growth

71%

Improvement in Reaching Decision Makers

44%

Improvement in Consultative Selling

"The cultural turnaround at CVE empowered our team to embrace sales as a shared mission, leading to remarkable growth."

Hospitality · Restaurant Equipment

Fischer Group Achieves 46% Sales Growth and Transforms Culture

Fischer Group

The Challenge

Despite its long-standing presence in the foodservice industry, Fischer Group faced significant challenges that stunted growth and morale. As market opportunities expanded, the company’s sales plateaued, largely due to a lack of cohesive team dynamics.

"The absence of a shared playbook created an environment rife with excuse-making and disengagement."

The Solution

Fischer Group partnered with Selling From the Heart and initiated a comprehensive transformation with the SalesIndex™ assessment. This data-driven tool provided an in-depth analysis of the team’s strengths and weaknesses across 21 core sales competencies, presenting a clear path for targeted coaching and training.

"Our partnership with Selling From the Heart provided the clarity and direction we needed to transform our sales culture."

The Results

The results of these strategic changes were both immediate and impactful—Fischer Group achieved an impressive 46% year-over-year growth in sales, breaking free from the previous stagnation.

46%

Revenue Growth

35%

Reduction in Turnover

Increase in New Manufacturer Partnerships

"Our sales grew by 46%, and we are reinvigorated as a team with a brighter future ahead."