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Revenue Growth Engine
By Darrell Amy
International Best Selling Author
The bestselling book packed with innovative ideas to grow revenue by aligning marketing and sales — attracting net-new ideal clients and cross-selling more to current clients.
How to Align Sales & Marketing to Accelerate Growth
Revenue Growth Engine gives you a complete playbook for aligning sales and marketing to drive exponential growth. Whether you're a CEO, sales leader, or entrepreneur — this book shows you how to build a system that grows revenue predictably.
What You Will Learn
Discover a better way to scale using the power of a Revenue Growth Engine.
The Law of Exponential Revenue Growth
- How to put the two drivers of revenue to work to grow exponentially
- A simple way to set aggressive but realistic revenue goals your team will buy into
The Focus: Ideal Clients
- The power of Ideal Clients
- A new way to think about your Ideal Client Profile
- The 10-year value of Ideal Clients — often 20×, 30× or more the value of an average client
The Fuel: A Focused Message
- How to create messages that get attention with Ideal Clients
- A new way to think about what you sell: The Outcomes Inventory
The Force: Client Experience
- Why client experience is the key to differentiation
- How to create an experience that sets up cross-sell opportunities
- Strategies to boost client loyalty
Net-New Growth
- A different way to think about lead generation
- How to build a target account program
- Deploy sales sequences that get appointments
Cross-Sell Growth
- Implement a client communication plan
- Develop an onboarding experience that sets up the cross-sell
- Create a quarterly business review process
Praise for Revenue Growth Engine
"Revenue Growth Engine provides a framework of building outbound processes that drive exponential growth by attracting net-new clients and cross-selling more to current clients."
Jeb Blount
Author of Fanatical Prospecting
"Darrell Amy nails it! He tackles two of the biggest challenges sales leaders face today — aligning marketing and sales and executing an effective outbound attack to fill the top of the funnel."
Mike Weinberg
Author of New Sales. Simplified.
"You can read a lot of books on sales but few do you read, learn, and apply like you will with this book by Darrell Amy. The title says it all — Revenue Growth Engine."
Mark Hunter
Author of A Mind For Sales
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What's Inside
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