Selling From the Heart

You run the company.Thanks, we got it.
Here's what we'll send you.

Ideas for leaders who own the number and the culture behind it. We will send you thinking on building a culture where salespeople grow, plus new episodes of Culture From the Heart.

Our proven process: ACT

Grow sales with the team you already have

After three decades in sales, I've learned that most teams have far more in them than the scoreboard shows. Here's the process we use to find it and unlock it.

  1. 1Assess. See what every rep and manager can really sell, benchmarked against 2.5 million salespeople.
  2. 2Coach. Every rep gets a 4-minute audio coaching session each morning, aimed at their own growth areas.
  3. 3Train. Your managers learn to lead with the data and coach every rep, every week.
See how ACT works

Start with a SalesIndex assessment

One idea for this week

Culture is the soil

Every leader wants more fruit: more pipeline, more closed deals, more confidence in the forecast. So we measure the fruit. But a farmer studies the soil first.

You can have the container: the CRM, the comp plan, the playbook, the dashboards. If the culture is unhealthy, the people planted in it will struggle to grow. Culture is what your salespeople absorb from leadership every day.

Three questions to ask this week

  1. 1What gets rewarded on your sales team?
  2. 2What gets tolerated?
  3. 3When someone brings bad news, is the truth welcomed or punished?
Read the full article: Culture Is the Soil of Sales Performance
Your podcast

Culture From the Heart podcast

Darrell Amy and I talk with CEOs and leaders about building cultures where people and revenue grow together.

Listen to Culture From the Heart

Worth a listen

Sell from the heart,

Larry Levine

P.S. If you'd like a second set of eyes on your sales culture, reply to my email. Happy to talk it through.