Selling From the Heart

You run the company.Thanks, we got it.
Here's what we'll send you.

Ideas for leaders who own the number and the culture behind it. We will send you thinking on building a culture where salespeople grow, plus new episodes of Culture From the Heart.

SalesIndex Daily Audio Coaching

Discover your SalesIndex, then give every rep a coach

Most sales managers don't have time to coach every rep every day. SalesIndex starts with diagnosis, so you see where each salesperson is strong and where they're stuck, and coaching stops being guesswork.

Then Daily Audio Coaching gives each rep personalized sales coaching by audio, every day. They listen in the car or between appointments, and they're ready to act on it at the very next appointment. It's grounded in Larry Levine's Selling From the Heart methodology.

Discover Your SalesIndex
One idea for this week

Culture is the soil

Every leader wants more fruit: more pipeline, more closed deals, more confidence in the forecast. So we measure the fruit. But a farmer studies the soil first.

You can have the container: the CRM, the comp plan, the playbook, the dashboards. If the culture is unhealthy, the people planted in it will struggle to grow. Culture is what your salespeople absorb from leadership every day.

Three questions to ask this week

  1. 1What gets rewarded on your sales team?
  2. 2What gets tolerated?
  3. 3When someone brings bad news, is the truth welcomed or punished?
Read the full article: Culture Is the Soil of Sales Performance
Your podcast

Culture From the Heart podcast

Larry and I talk with CEOs and leaders about building cultures where people and revenue grow together.

Listen to Culture From the Heart

Worth a listen

Sell from the heart,

Darrell

P.S. If you'd like a second set of eyes on your sales culture, reply to my email. Happy to talk it through.